If there’s one SUV in India that symbolizes freedom, adventure, and raw off-road power, it’s the Mahindra Thar. And now, Mahindra has taken that thrill to the next level with the launch of the Mahindra Thar ROXX Edition a special variant crafted for those who don’t just drive, but conquer.
This limited-edition version is more than just a cosmetic update. It’s a complete lifestyle package designed to amplify the Thar’s aggressive nature, rugged charm, and off-roading DNA. With enhanced visual upgrades, exclusive ROXX decals, and the same 4×4 muscle, the Thar ROXX is for the bold, the adventurous, and the unstoppable.
Let’s step into the full Mahindra Thar ROXX experience and see why it’s capturing the imagination of thrill-seekers across India.
Distinctive ROXX Styling That Stands Out
The Mahindra Thar ROXX Edition isn’t about subtlety it’s about making a powerful statement. Right from the outside, this special edition SUV sets itself apart with exclusive ROXX graphics, sporty body cladding, and aggressive detailing on the hood, fenders, and doors.
Key design elements include:
- Matte black ROXX body decals
- Special roof wrap and windshield branding
- Dark-themed alloy wheels
- Factory-fitted front and rear metal bumpers
- All-black grille with signature LED DRLs
Whether you’re parked at a beach resort, navigating rocky trails, or turning heads in the city, the Thar ROXX demands attention wherever it goes.
Built for the Wild – Off-Road Ready from Day One
At its core, the Thar ROXX is still the true-blue off-roader that made the Thar name legendary. It comes standard with:
- 4×4 drivetrain with shift-on-fly transfer case
- High approach and departure angles
- 226mm ground clearance
- Rugged suspension tuned for off-road conditions
- All-terrain tyres with deep tread pattern
Whether it’s sand dunes, slush, riverbeds, or mountain tracks, the Thar ROXX delivers solid grip, torque, and confidence in every terrain.
For adventure lovers who don’t want to modify their SUV after purchase, the ROXX Edition offers factory-fitted adventure gear, saving you time, money, and hassle.
Interior That Blends Toughness with Utility
Step inside the Thar ROXX and you’ll find a purposeful, utilitarian cabin designed for the adventurer’s soul. While the layout is familiar, there are subtle upgrades that give it a unique character.
Interior highlights:
- All-black dashboard and panels
- Durable water-resistant seat covers
- ROXX badging and interior decals
- Roof-mounted cabin lights
- Weather-proof mats and cargo lining
The cabin is designed to be easy to clean and rugged enough to withstand muddy shoes, camping gear, or even the occasional river splash.
Though it keeps the raw, open-air Jeep-like charm, it doesn’t compromise on basics like touchscreen infotainment, roof-mounted speakers, steering-mounted controls, and climate control in select trims.
Powerful Engine Options
Under the hood, the Mahindra Thar ROXX Edition continues with the same trusted engine options as the regular Thar:
- 2.0L mStallion turbo petrol (150 bhp, 320 Nm)
- 2.2L mHawk diesel (130 bhp, 300 Nm)
Both engines come with 6-speed manual or 6-speed automatic transmissions, allowing you to choose the combo that suits your style whether it’s city comfort or wild trails.
The diesel variant is torque-rich and perfect for off-roaders, while the turbo-petrol version offers faster acceleration and smoother highway cruising.
Ride Quality and Driving Dynamics
The Thar ROXX might look rugged, but it doesn’t feel harsh to drive. Thanks to independent front suspension, multi-link coil spring rear suspension, and improved damping, the ride is surprisingly composed for an off-road SUV.
On-road comfort is decent, and off-road it shines with:
- Water wading capacity of up to 650mm
- Electronic brake-locking differential
- Mechanical locking rear differential
- Hill hold and hill descent control
- ESP with rollover mitigation
You’ll feel completely in control whether you’re climbing slopes or crawling through tricky rocks.
Limited Edition Feel and Ownership Exclusivity
The biggest advantage of the ROXX Edition is exclusivity. With its limited availability, you’re not just buying a car you’re becoming part of a community of off-road explorers.
Mahindra is also expected to offer branded accessories, exclusive merchandise, and ROXX-only events or drives, making ownership an experience, not just transportation.
This gives buyers a sense of lifestyle integration that goes far beyond the standard showroom delivery.
Price and Variant Details
The Mahindra Thar ROXX Edition is priced between ₹15.49 lakh to ₹17.10 lakh (ex-showroom), depending on the engine and transmission combination. It is currently available in hard-top variants only and comes in multiple color choices, including grey, black, and red.
While it carries a slight premium over the regular Thar LX, the factory-fitted enhancements, graphics, bumpers, and accessories justify the added cost.
Who Should Buy the Thar ROXX?
This SUV is not for everyone it’s for those who:
- Love going off the beaten path
- Want a rugged vehicle that’s ready for trails from day one
- Prefer bold styling and unique road presence
- Want to experience a weekend warrior’s lifestyle
- Appreciate the charm of the open sky and roaring engines
For solo travelers, bikers switching to SUVs, or people upgrading from hatchbacks and sedans to something wild the Thar ROXX is a symbol of independence and personality.
Final Verdict
The Mahindra Thar ROXX Edition isn’t just a cosmetic upgrade it’s a full-blown celebration of off-road culture. From its bold styling to its rock-solid performance and lifestyle-oriented features, it speaks directly to India’s growing tribe of adventure seekers.
If you’re someone who dreams of road trips, camping under stars, and exploring where maps end the Thar ROXX is your perfect partner.
This isn’t just an SUV. It’s your off-road identity.
